Are There eBay Selling Secrets?
You bet there are!
You could spend a lot of time and money learning these eBay Selling tips or you can learn from my experiences and the experiences of the Powersellers I have paid to learn from. This article will be the cheaper way.
Some folks may not like it that I am revealing these eBay selling tips but you will.
My Hot eBay Selling Secrets
a. Auctions with the best pictures usually sell for more.
As a buyer on eBay I have been appalled at the awful pictures people will use to try and sell their products. Take eBay motors for example. They selling a huge number of cars every day and yet some autos get no bids. I have seen people try to sell cars with no pictures at all. I bet they are still wondering why their auction did so poorly? I have seen folks listings with pictures they took after dark and almost no details are visible.
They say a picture is worth a thousand words. That may be true if it is a good quality picture. Try to take as many photos as it takes to properly display your item. On an uncomplicated item 2 to 3 pictures may be fine but on an auto or an rv it may take 15 to 30 detailed photos or more to properly display the vehicle.
b. Do Not use eBay’s hosting for photos.
Hot eBay Selling secrets that will save you money and improve your auctions look.
eBay gives you the first photo free but charges for the rest. I like to use Photobucket to host my photos for free. Those eBay photo charges will add up quick if you have a lot of auctions. You can also have bigger photos when you do your photo hosting off of ebay. You will want to learn simple html code to put space and words between your photos. You’ll also want set up your own basic listing template to start each auction listing.
c. Auctions listed in the right classification get more traffic.
When you get ready to list an item for sale it is a good idea to look at similar items and see what classifications they are listed in. Up at the top of the page you’ll see the classification and the sub class the items are in. Looking at these listings can help you find the best place to list your item.
d. Listings with misspellings may not get any lookers or bids.
When you totally misspell the auction keywords and put it in the wrong classification you are like a guy who opens a store in the wilderness. No traffic = no sales. Some smart buyers may find you and steal your item for little of nothing and the only one to blame is you!
e. Don’t sell to buyers with excessive negative feedback.
It might be a good idea to contact such folks and express your concern due to their poor feedback or you may just decide to say that buyers who have excessive feedback will have their bids canceled. While we are on the subject let’s talk about new buyers. You will always see folks on eBay with zero feedback as they have just registered. these folks will need some extra guidance from you to fulfill their transaction. You will have to spell out the steps they need to take to complete a transaction and the timeliness you expect. Some of them need a reminder of what a commitment they mad when they bid on your auction.
f. Make it easy for your buyers to pay for an auction.
To me, this means take Paypal. This is one of the simple eBay selling secrets but overlooked by many sellers. The small fee Paypal charges is worth it to get your auction paid fast. Allow buyers to pay you via paypal unless it’s for a large item like a car, boat or rv. In those cases ask for a specific deposit through paypal or by a bank draft and the balance in cash or a bank check. You’ll have to decide what you’ll accept and I recommend you exercise caution with checks of any kind. Never take a cashiers check made out for a larger amount and give someone cash back. These are scams made to catch the unsuspecting!
I can only say that as a buyer I will always choose a Paypal auction over one where the seller wants me to send cash or check as it slows down delivery. Most buyers have decided they want something right now when they buy it.
g. Write detailed auction descriptions.
Hot eBay Selling secrets
Giving your buyers the bad as well as the good in your descriptions proves that you are being trying to be honest in your descriptions. Take photos of the bad and the good. This especially applies to dents and scratches on autos, antiques and anything where it could reduce the value. If your item has the original box take a picture of that as well.
What is condition? New in the box, Good, fair, poor, or?
Is it working condition? If something is broken say so.
Who is the manufacturer? Model number?
How big is it? Color? Weight? How old is it? Mileage if it applies.
What is the item used for? What does it do? What could it be used for?
h. Reserves and Buy it Now Listings.
Non of the buyers like listings with reserves. They see them as a waste of time. Many of them feel that the reserve may be set so high that no one will be able to buy the item. Reserves usually cut down the amount of bidders on an auction. if you must have a reserve use one but I prefer no reserve auction listing and to let the market set the price. On large expensive items they may be needed but not recommended. Buy it now’s are good if the price is set at a fair price. Make sure you do your research as an extremely low buy it now will get purchased immediately. Setting the buy it now too high is bad and too low costs you money out of pocket.
i. Answer all the questions during the auction.
Some folks will ask questions about things you forgot to mention. Post these to the auction for everyone’s edification. For stupid questions that are covered in the auction, simply e-mail the person back without telling them it was a dumb question. If you don’t know an answer, tell them so. If it’s a question you don’t want everyone to see then do not post to the auction.
j. Make sure your word is always good.
If you tell someone their item will ship next day, then do it. Make sure everything in the pictures and descriptions is shipped. If there are some unusual terms or an item in the picture that is not part of the auction, spell it out in big print. Make sure nothing is in the auction that could be seen as trying to be deceptive.
k. Set fair shipping costs
Spelling out shipping costs in your auction and being fair about them will get more bidders. As a buyer it always irked me that a seller would want 4 times the actual shipping cost to ship my item. Tell them how you ship, how you don’t ship and when. If you are part time and can only ship on Thursdays spell it out. Having a flat rate shipping cost is fine, too, if it’s spelled out in the auction.
l. Build a good feedback rating.
If you are a new seller I suggest you buy a few small items and get some positive feedback showing and them sell a few smaller items to bolster that feedback rating some more. Do your best to work with your buyers to get good feedback posted. If you made a mistake ask the buyer what would make them satisfied enough to give good feedback? We all make mistakes so just do your best to make the majority of folks happy.
m. Always post fair and accurate feedback.
If I’ve tried to get a buyer to make pay for an auction and they won’t, I will post negative feedback and not sell to them again. If a buyer has done right give them good feedback. As a seller you have a duty to others sellers and buyers to take a minute and post feedback.
n. Watch out for e-mail purporting to be from ebay.
This applies to buyers and sellers.
There are lots of pfishing games online trying to steal your passwords. Once they have them your user name will be used to post a bunch of sham auctions and steal from others. Do not click a link in these e-mails. To check if an e-mail from eBay is genuine go to your my eBay page, log in and check messages. If the e-mail is real it will be there. If not forward it to [email protected] Same goes for Paypal e-mails. Paypal is eBay’s secure payment processor. If they steal your Paypal password they’ll try to steal all your money. eBay or Paypal can chase after these crooks.
I hope these eBay selling secrets have been helpful to you. They have been learned over several years of selling and buying, so study them carefully. See you on ebay.